Apple Rebrands Itunes Podcasts Directory As Apple Podcasts New Badge For Publishers To Use
Apple has today rebranded its iTunes Podcasts offering as ‘Apple Podcasts’, encapsulating the podcast directory and the client Podcasts app available on iPhone and iPad. Although today’s announcement is merely a branding change, it may indicate a renewed focus by Apple on podcasting. Full marketing guidelines for podcasters can be found here. In February, Eddy Cue teased that the company is working on new features for podcasts at the Code Media conference....