Apple Removing Do Not Track From Safari As Focus Shifts To Intelligent Tracking Prevention
Amid a decline in adoption by websites, Apple has revealed that it will remove support for “Do Not Track” in Safari 12.1. As detailed in a blog post from DuckDuckGo, Do Not Track’s mission of helping users avoid having their activity tracked has largely failed. Apple, meanwhile, is shifting focus to its new Intelligent Tracking Prevention feature. Do Not Track was original designed to “a special signal to websites, analytics companies, ad networks, plug in providers, and other web services you encounter while browsing, to stop tracking your activity....