On the heels of recent rumors that Apple is preparing to augment its music video production work and create its own original content in-house, with the first such content now rumored to be an exclusive fashion network. The New York Times briefly mentions that Apple now has an exclusive content agreement with WME/IMG to produce and distribute original TV content:
Fashion may have seemed like an odd choice for Apple to focus on a few years ago, but following the hiring of Angela Ahrendts as SVP of Retail, fashion show-related iPhone marketing stunts, and the launch of the fashion-focused Apple Watch, it doesn’t seem like much of a stretch.
