Add another startup to the list of those under Apple’s wings: PRSS. The company launched in 2012 and gained coverage in 2013 as a simple tool for creating magazine apps for the iPad and Android tablets. TNW explains the startup well in a 2013 article:
Essentially, this is a web-based version of iBooks Author that is oriented toward magazines. It’s no secret that Apple’s Newsstand platform, originally launched in 2011 with iOS 5, has not taken off to Apple’s largest ambitions. While the money piece may be one side of the issue, another could be the ease of use for creating iPad-optimized titles.
Apple nor PRSS have confirmed the acquisition, but Netherlands-based Apple blog iCulture says it confirmed the acquisition. The report claims that several employees from PRSS now work at Apple. We’ve also noticed that the startup’s website has been completely shut down. In July, the company announced it is shutting down its service, so it’s likely that the Apple deal occurred in the early summer of this year.
