Following Apple’s revision to its Q1 2019 earnings, it was revealed that Tim Cook would hold an all-hands meeting to discuss the results with Apple employees. While the majority of the details from that meeting have yet to leak, John Gruber at Daring Fireball today has an interesting tidbit.
During the all-hands meeting, Tim Cook reportedly stated that Apple replaced 11 million batteries over the duration of the $29 replacement program. During a normal year, Apple plans to replace around between 1 and 2 million batteries, Cook said during the meeting.
The $29 replacement initiative was active for almost exactly a year. This means in 2018, Apple replaced as as high as 11 times the number of batteries it usually replaces in a year.
Gruber shared this factoid while linking to a piece from Jean-Louis Gassée on the effects of Apple’s battery program on iPhone sales. While it’s easy to argue that Apple’s battery program should have been baked into Apple’s Q1 2019 expectations, Gruber makes a good point:
Other details from Cook’s all-hands meeting remain unclear, but hopefully, we’ll learn a bit more as time progresses.
Related stories:
- Tim Cook says $29 iPhone battery program partly to blame for weak Q1 iPhone sales [Video]
- Tim Cook: Apple doesn’t care if the iPhone battery program affects upgrade rates
- AAPL issues rare revision to earnings guidance, lowering expectations due to ‘fewer iPhone upgrades’ & China struggles
- Apple temporarily drops price of iPhone battery replacement, promises iOS update to address battery health in new apology
- Tim Cook holding all-hands meeting w/ Apple employees on Thursday to discuss Q1 2019
