Following the event today, Apple has not released any new hardware but it has rebranded the 2015 fourth-generation Apple TV as the Apple TV HD. The set-top box, formerly known as simply ‘Apple TV’, now has a better name that it distinguishes it from the newer Apple TV 4K.
With the introduction of the Apple TV+ original content offering, Apple now has four products that start with the name ‘Apple TV’. Apple TV app, Apple TV+, Apple TV 4K and Apple TV HD.
However, the change to the Apple TV box is merely a rebrand. Apple continues to sell both the Apple TV HD and the Apple TV 4K at the classic $149 and $179 price points. It seems weird that Apple does not have a cheaper hardware entry point for the living room, as a vessel for its revamped streaming services offering.
